Digital Marketer

RESPONSIBILITIES:

• Lead Generation: Plan and execute campaigns focused on acquiring new potential patients.
• Content Strategy: Produce genuine, engaging content addressing potential patient concerns and showcasing success stories.
• Analytics and Reporting: Monitor, evaluate, and report on the effectiveness of lead generation initiatives, adjusting strategies for improved outcomes.
• Engagement Campaigns: Use targeted ads and content to engage potential clients, focusing on the transformational aspect of smile makeovers.
• Social Media: Create a vibrant online presence by sharing valuable and informational content about smile transformations.
• Budget Management: Distribute the marketing budget wisely across different channels for optimal lead generation.
• Cross-departmental Collaboration: Work closely with client/patient-facing teams to ensure seamless lead to customer transitions.
• Feedback Integration: Regularly collect and analyze feedback, refining the marketing strategy for better resonance and engagement.
• Email Marketing: Curate series of informative emails to nurture leads, focusing on smile makeover benefits, FAQs, and client testimonials.